Mercedes-Benz Collabs with SUPERPLASTIC to Introduce New “SuperDackel”

Gone are the days where we would ride in our father’s vintage SL, C 300, or ML 350, with our lays potato chips, munching away, while nodding our heads to our favorite tunes. An almost universal experience for many, included grooving along with WackelDackel, the automotive and cultural icon. Also known as the “nodding dog”, this companion was found in most cars during the 1970’s-1990’s. 

This year at CES 2023, the most influential tech event in the world,  Mercedes-Benz celebrated the launch of the newest character in the SuperPlastic world, SuperDackel! Superdackel is the reinvention of the aforementioned nodding dog. Superdackel was premiered in an animated short movie, along with some other Superplastic familiar faces. According to Bettina Fetzer, “the brand has reinvented and reinterpreted its brand and models for a modern, digital era – so why shouldn’t this iconic character receive an update, too?”.

Superplastic is famous for being a global entertainment company intended to create and manage animated celebrities. Mercedes-Benz collaborating with Superplastic, is a melding two worlds that contribute to today’s pop culture. Superdackel will be a great love project for the two companies!

With all of the new vehicles, such as the Mercedes-EQ lineup including the Hyperscreen, the S-Class and even many of our other models, the Mercedes-Benz lineup has dashboards full of unique and interesting features that grab our attention. It’s no wonder the beloved dog figurine had become a relic of the past! With this new update, we are sure that this figurine will make it’s way back into many Mercedes-Benz vehicles in the coming year!

With the new updated look, Mercedes-Benz is paying homage to its designs of the past, while honoring the future, much as they do with their vehicle models as well! For more news on what Mercedes-Benz will be working on next, be sure to stay tuned to our blog right here, at Mercedes-Benz of Huntington!