Mercedes-Benz Redefines Voice Control with Integration of ChatGPT

June 23rd, 2023 by

Mercedes-Benz is taking significant strides in the integration of artificial intelligence (AI). As part of their desire to innovate, Mercedes-Benz is expanding the use of AI by incorporating it into the voice control system of their vehicles. This exciting development utilizes the integration of ChatGPT, a powerful language model, into the MBUX Voice Assistant‘s Hey Mercedes feature.


By integrating ChatGPT into Hey Mercedes, the voice control functionality becomes even more intuitive and enhances the overall driving experience significantly. With this advancement, Mercedes-Benz aims to provide customers with a seamless and natural interaction with their vehicles. This new feature is set to launch on June 16, 2023, as an optional beta program in the United States, available for over 900,000 vehicles equipped with the MBUX infotainment system.

Participants eligible for the beta program can join through the Mercedes me app or directly from their vehicle using the voice command “Hey Mercedes, I want to join the beta program.” This program will be rolled out over the air, utilizing the Azure OpenAI Service, which leverages the robust capabilities of Microsoft’s cloud and AI platform.


The integration of ChatGPT with Hey Mercedes builds upon the existing success of the MBUX Voice Assistant. Mercedes-Benz’s voice control system is widely recognized for its incredibly intuitive operation and extensive command portfolio. Users can currently enjoy useful features such as sports and weather updates, location information, and smart home control, and much more.

ChatGPT complements the intuitive voice control by expanding the range of topics and improving natural language understanding. Unlike conventional voice assistants that are limited to predetermined tasks and responses, ChatGPT‘s advanced language model enables more dynamic and interactive conversations. Users can expect a voice assistant that not only understands natural voice commands but can also engage in meaningful dialogues. Whether it’s inquiring about destination details, seeking a new dinner recipe, or asking complex questions, users can now receive more comprehensive answers while keeping their focus on the road.


Mercedes-Benz takes data privacy seriously and ensures the protection of customer information. The collaboration with Microsoft, specifically through Azure OpenAI Service, allows Mercedes-Benz to tap into the power of ChatGPT while maintaining control over the data collected. Voice command data is stored securely in the Mercedes-Benz Intelligent Cloud, where it undergoes anonymization and analysis, meaning that the data is stripped of any personally identifiable information. This ensures users peace of mind knowing that their personal information is protected and their data is stored in a safe and secure environment.


Mercedes-Benz constantly seeks to redefine the driving experience for its customers to stay ahead of the curve. The beta program provides an opportunity for early adopters to experience the latest technologies firsthand. During the program, valuable insights and feedback from participants will be gathered, enabling Mercedes-Benz developers to further enhance the voice control system based on specific requests and user preferences. The findings from the beta program will shape the rollout strategy of large language models in various markets and languages.

Mercedes-Benz continues to push boundaries and redefine the relationship between drivers and their vehicles. Through advancements like the integration of ChatGPT, they strive to create a more seamless, intuitive, and enjoyable driving experience for all.

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