The Meaning of the Mercedes-Benz Logo!

August 10th, 2018 by

Have you ever wondered what the Mercedes-Benz logo means? The famous three-pointed star has a lot of history and meaning behind it, besides being the trademark for the best vehicles in the world. The logo of Mercedes-Benz is recognizable everywhere, and the identity of the Mercedes-Benz brand has stood strong for a very long time.

Why The Name Mercedes-Benz?

Mercedes-Benz originally began as separate automobile manufacturers in Germany, Benz & Cie founded by Karl Benz in 1883, and Daimler-Motoren-Gesellschaft founded by Gottlieb Daimler in 1890. Once Daimler passed in 1900, the company was taken over by Wilhelm Maybach, Daimler’s chief engineer. Maybach then brought Emil Jellinek into the company as a partner.


Benz, Daimler, Maybach, and Jellinek are all four people that shaped Mercedes-Benz into what it is today. From the Mercedes-Maybach being named after Wilhelm Maybach, to Karl Benz and his wife Bertha creating the first automobile, Mercedes-Benz carries a long automotive history with its brand. The name Mercedes-Benz comes from Jellinek’s daughter, Mercedes. Mercedes provided Daimler with the company tradename, and it was first used in 1902. The company used a badge featuring a halo surrounding the word Mercedes, beginning the Mercedes-Benz name we all know and love.

Soon after, Daimler and their Mercedes line of vehicles merged with Carl Benz’s company Benz & Cie, creating Daimler-Benz AG, which later became Mercedes-Benz as we know it today.

The History of the Mercedes-Benz Star


Now we know that the name Mercedes-Benz came from Emil Jellinek’s daughter Mercedes, and the merging of Daimler-Motoren-Gesellschaft and Benz & Cie to form Daimler-Benz. But how did the Mercedes-Benz logo come about? It all goes back to a postcard sent by Daimler to his wife in 1872. Daimler used a three-pointed star to show his wife the location of the home he was at in Germany, and wrote to her about the star rising over the industrial empire he was seeking to build one day.


Flash forwarding to 1909, Daimler’s sons Paul and Adolf recalled the postcard that their father had sent their mother, and adopted the three-pointed star as the logo for Mercedes vehicles. Daimler is said to have stated that the three pointed star represents the company’s ambition to lead performance industries in the land, sky, and sea, forming the three pointed star. Today, the logo represents a rich history of racing, ambition, as well as the merging of influential industry innovations. Today the Mercedes-Benz badge and logo is instantly recognizable across the world, and is held in very high regard as an innovative automotive brand.


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